I've worked with brands like:


I’m Service Design Professional with 20+ years of experience delivering ground-breaking results for over 70+ international companies. I’m recognized for turning insights into actionable solutions to solve complex business problems.

I have expertise in the use of the Service Design approach to solve problems and create innovative solutions. My personal approach is focused on deeply understanding the needs of end users and finding creative ways to meet those needs through a process of iterative experimentation and testing.

As Service Designer I have expertise in fields such as design, marketing, business, anthropology, and more. I’m very skilled in using a range of techniques and tools to facilitate the Service Design process, including empathy interviews, ethnography, user testing, prototyping, seminars, workshops and more.

To know more about me and my career please request my CV or Portfolio here!

Service Design?

Service Design is the process of designing and organizing the elements of a service in order to improve its quality and the interaction between the service provider and the customer. It is all about creating a service that is easy to use, efficient, and effective, and that delivers a positive experience for the customer and staff behind the service.

Service Design involves a range of disciplines, including anthropology, UX, UI design, business and process design. It also requires collaboration between different teams and departments, such as marketing, product development, and customer service.

The goal of Service Design is to create a service that is tailored to the needs of the customer and that delivers a seamless and enjoyable experience.

By understanding the customer’s needs and preferences, and by using a variety of techniques and tools, service designers can create services that are both effective and enjoyable to use.

My Track Record


Revamped Clients in my Career




Implementations + Solution Devs


Cross-functional Teams Leaded Worldwide


Attracted Members to a Community


Content Assets Developed