I'm Gabriel Bedoya
Futurist | Author | Speaker | Human Centric Designer
I am a Futurist and Experience Designer shaping the frontier where technology, culture, and human behavior converge. With over two decades of experience leading transformation across continents, I design strategies that help organizations not only adapt to change—but engineer it.
Renowned for pioneering initiatives that fuse AI, strategic foresight, and design thinking, my work explores how emerging systems are rewriting the future of humanity, business, and creativity. I have collaborated with over 70 organizations across 40 countries, including Fortune 500 companies, turning uncertainty into clarity, growth, and measurable impact.
Rooted in anthropology and human-centered design, I create bespoke frameworks that guide leaders through complex transitions—aligning technology with empathy, and innovation with intention. My global practice has delivered 500+ content assets, award-winning transformations, and programs that prepare teams to anticipate disruption, prototype alternative futures, and design for what’s next.
Across Europe, Africa, and the Americas, I’ve led workshops, masterclasses, and immersive foresight experiences—empowering organizations to cultivate vision, resilience, and systemic innovation.
My approach is defined by a fusion of insight and imagination: a belief that the future is not a place we reach, but a system we design—one decision, one prototype, one story at a time.
Let’s Design the Future Together
Book a Strategy SessionMy Practice
My practice is built on six core pillars designed to navigate complexity and build resilient futures.
Futures & Foresight Consulting
Anticipate change before it happens.
Strategic foresight sessions designed to help organizations and leaders envision multiple futures, identify emerging signals, and prepare for disruption.
Includes: Trend analysis, scenario building, strategic roadmapping, and backcasting sessions.
Ideal for: CEOs, innovation teams, and policymakers navigating uncertainty.
Experience Design
Transform interactions into journeys
Using ethnography, journey mapping, and systems thinking, I help companies evolve from product-centric to experience-driven.
Includes: Service blueprints, experience prototyping, customer journey redesign, and design research.
Ideal for: Brands seeking to elevate customer experience across physical and digital touchpoints.
AI Automation
Where intelligence meets empathy.
Through XCOUTER’s AI design process, we build custom AI agents that align with human workflows, ethics, and creativity.
Includes: AI readiness workshops, agent persona design, workflow automation, and AI ethics frameworks.
Ideal for: Businesses ready to augment their teams with intelligent, human-aware automation.
Ethnographic Insights
Design starts at empathy.
Rooted in anthropology, this service focuses on understanding how people live, decide, and create meaning.
Includes: Field research, semiotic mapping, behavioral pattern analysis, and cross-cultural insight reports.
Ideal for: Global organizations entering new markets or designing culturally adaptive services.
Brand Storytelling
Craft stories that make the future feel real.
We combine speculative design and narrative foresight to help brands, cities, and innovators articulate their vision of tomorrow.
Includes: World-building, narrative strategy, and vision prototypes.
Ideal for: Ambitious leaders ready to own the story of their industry’s future.
Executive Education & Training
Empower leaders to think like futurists.
Interactive workshops and keynotes blending human-centered design, strategic foresight, and AI literacy.
Includes: Futurism bootcamps, HCD masterclasses, AI-for-leaders programs, and design thinking immersions.
Ideal for: Leadership teams seeking to build foresight capacity and innovation culture.
Ready to build a resilient, human-centered future for your organization?
Let's Design What's NextA Proven Track Record
50,000+
Hours of Immersive Fieldwork
Immersive ethnographic fieldwork across continents — conducting direct observations, in-depth interviews, participatory research, netnography, and semiotic analysis to decode the evolving relationship between humans, culture, and technology.
5,000+
Content Creation & Thought Leadership
Content pieces crafted to shape conversations about innovation, human-centered design, and the future — spanning books, white papers, podcasts, video essays, social media campaigns, and long-form strategic publications.
500+
Cross-Cultural Facilitation
Workshops designed and facilitated worldwide — uniting diverse minds to co-create visionary solutions that bridge culture, technology, and business transformation.
150+
Human-Centered Transformation Projects
Design and innovation initiatives delivered from insight to implementation — covering deep research, ideation, prototyping, and experience testing to shape next-generation services and systems.
70+
Organizational Evolution
Organizations transformed from product-driven to human-centered enterprises — embedding empathy, foresight, and design as drivers of sustainable growth.
40+
Worldwide Footprint
Impact across countries — enabling businesses, governments, and cultural institutions to craft meaningful experiences and prepare for the futures that are already unfolding.
Projects, Publications & Video
Strategic Consultancy
OneEthno
A strategic foresight and human-centered design consultancy. We decode culture to help organizations build resonant futures and navigate complexity with clarity.
Visit Site
AI Trend-Spotting
XCOUTER
A trend-spotting platform that uses AI to analyze emerging patterns in technology and consumer behavior, providing actionable insights for strategic innovation.
Explore Platform
Weekly Newsletter
Signals From The Future
My weekly dispatch on Substack, exploring emerging trends, actionable insights, and strategic foresight for what's next in technology and humanity.
Read on Substack
Video Channel
OneEthno on YouTube
Visual explorations into the future, featuring video essays, interviews, and deep dives into the topics shaping our world.
Watch on YouTubeWhat Clients Say
"Gabriel's foresight is uncanny. He didn't just help us see the future; he gave us the tools to build it. His human-centered approach transformed our entire innovation pipeline."
"The AI automation strategy Gabriel designed for us was a game-changer. We've seen a 40% increase in efficiency, and our team feels more creative and empowered than ever."
"Working with Gabriel is like having a compass for the unknown. His ethnographic insights are incredibly deep, revealing opportunities we never would have found on our own. Truly invaluable."
"The executive education program Gabriel delivered was transformative. He equipped our leadership with a futurist's mindset, changing how we approach strategy and innovation."
"His Brand Storytelling workshop helped us craft a compelling vision for our city's future. Gabriel has a unique talent for translating complex ideas into inspiring narratives."
"The Experience Design sprint he led was phenomenal. Gabriel’s ability to map complex user journeys and identify key moments of truth fundamentally improved our customer engagement."
Organizations I've Partnered With
Let's have a talk
Whether you have a project in mind, a question about the future, or just want to connect, I'd love to hear from you.